14 December 2018

Hannah Stockley


The England Korfball Board is delighted to share a new, ambitious five-year strategy: Strategy 2018-2022.

Chair of the England Korfball Board, Ellen Pearce, said “during the development of this strategy, we consulted widely. Thank you to everyone who contributed to the conversation, in person, online, via surveys and on conference calls – your input has shaped this strategy.”

The focus over the next five years will be to continue a path of sustainable growth in participation at all ages; of being bold, creative, and innovative in our campaigns to raise awareness of korfball; of growing revenue to support our development priorities; and, above all, to continue to do what we do best – offer inclusive, enjoyable experiences to our members.

The England Korfball Strategy 2018-2022 also includes a new mission statement:

“to boldly and creatively enable a growing korfball community to play, volunteer, enjoy and promote korfball”

This mission statement aims to be both aspirational and grounded, and to encompass both serving our existing membership and driving growth in the sport.

Six key themes feature heavily in the new strategy – participation, people, profile, pounds, professionalisation, and performance.

  • PARTICIPATION – working with clubs and areas to achieve sustained and sustainable growth in korfball participation
  • PEOPLE – supporting, recognising and rewarding our committed volunteers as the key to achieving aims
  • PROFILE – raising the profile of korfball to support our participation, performance and commercial goals
  • POUNDS – attracting additional revenues into the sport to enable us to deliver our strategy
  • PROFESSIONALISATION – underpinning our sport with strong governance, finance and member services
  • PERFORMANCE – performing at an elite level, with clear pathways to attract and retain our most talented players

You can download a copy of the England Korfball Strategy 2018-2022 here. We’d love to hear your thoughts! Members will have the opportunity to ratify the final version of the strategy at the AGM taking place on Saturday 9th March – save the date!